Channels of Digital Marketing
Various types of Internet Channels are given below
SEARCH ENGINE OPTIMIZATION
- Social Media Marketing
- Mobile Marketing
- E-mail Marketing
- Content Marketing
- Online Reputation Marketing
- GOOGLE ADS
SEARCH ENGINE OPTIMIZATION
SEO is a digital marketing channel the practice of optimizing a website to increase its visibility and ranking in search engine result pages. the goal of SEO is to improve the quantity and quality of organic (non-paid) traffic to a website from search engines.
Features of SEO
- Optimize to gain organic traffic (Non paid Traffic)
- FREE CHANNEL
- SEARCH QUERIES
- Applies to most of digital propertys
- Long Terms
- Broad & Target Audience
- Affiliate marketing
Social Media Platform
Social Media Marketing is a form of automated market so that involves promote a brand, product, and services through social media platforms such as facebook, Instagram, Twitter, LinkedIn, and YouTube.
It is the process of creating and sharing content that is engaging, informative, and relevant to a target audience in order to build a brand’s online presence, increase website traffic, and drive sales.
Features of SMM
- Listen (Target audience) to people
- Engage with people (contact,like,comment)
- Direct Intrection with people
- Start Conversation
- Content distribution
Mobile Internet Channel
Mobile marketer is a digital marketing Channel strategy that involves promoting products,services, and brands through mobile devices such as smartphones, tablets, and other mobile devices.
It involves reach out to a target audience via mobile channels, including SMS, mobile apps, social media, mobile websites, and mobile search ads.
Feature of Mobile Internet Channel
- Web & Mobile Apps
- Mobile Web VS Mobile Apps
- App Eco System
- Value Exchange – Users & Marketers
- Mobile Advertising
- Banners ,Page takeover, clickable,Mobile PPC
- Mobile Marketing channel, SMS,MMS,Location Based , Mobile
Email marketer is a form of “internet marketing” that involves sending targeted promotional messages or information via email to a group of individuals who have opted in to receive such communications.
Email marketing can be used by businesses, organizations, or individuals to reach their audience and promote their products, services, events, or updates.
Features of E-mail Marketing
- Oldest from Channel
- Pillar of Inbound Marketing
- Types: If informational,Tranactional & Offers
- Customized & Personalized email
- Reach New customers,Retain Customers,& Earn Loyality
- E-mail MarketingPlatform
Content marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
It is the process of developing and publishing informative, engaging, and entertaining content that informs and educates a target audience, rather than explicitly promoting a product or service.
Features of Content Marketing
- Creative Channel-Text, Image
- Gain referral Traffic From Various Sources
- High Quality & Relevant Content
- Long and Short terms
- Target Audience
Online Reputation Platform
Online Reputation is a digital marketing channel strategy so that focuses on improving and promoting a brand’s online reputation. It involves monitoring and managing, and influencing how a brand is perceived online by customers, prospects, and other stakeholders.
Features of Online Reputation Marketing
- Manage Information
- What youy want other to See and don’t
- Online words of Mouth
- Reviews,Comment & PR
- Pissitive Brand Quality
- Listening Tools
Pay-per-click (PPC) is a digital advertise model in which advertise pay a fee each time one of their ads is clicke on by a user because it is a way of buying website traffic, as opposed to earning it organically through search engine optimization (SEO) or other methods.
Features of PPC
- Paid Channel
- To going Againts Compettion(Paid Traffic)
- Shorty Terms
- Brand and Target Audience
- Low Budget-Long Tail Keywords
- Decent Budget – Short & Long Tail Keywords
Affiliate marketer is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate marketer efforts and in other words, the affiliate promotes the product or service of a company and earns a commission on any resulting sales or leads.
Like affiliate marketer channel is commonly used on the internet, but can also take place offline. It is a way for businesses to increase their reach and sales without having to spend a large amount of money on advertising or marketing.
GOOGLE ADS (Platform)
Google ads formerly known as “Google Ad Word” is an online advertised platform develop by google and it is allow business to create and display ads on Google’s search engine results pages as well as on other website and platform that are part of the “Google Display Network”.
Features of Google Ads
- Cost Effective
- Measurable Result