How Companies Are Using AI in Digital Marketing
AI in digital marketing empowers companies by automating many marketing tasks and improving processes. It helps marketers save time on tasks that would be difficult or even impossible to do manually within a reasonable time frame.
The global artificial intelligence market is estimated to generate $433 billion in sales from 2020 to 2023. AI marketing is expect to snowball in the coming years, with revenues exceeding half a trillion dollars by 2023.
But, what is the exact use of artificial intelligence in the field of digital marketing and how do brands utilize it? Let’s take a deep dive into the answers and see how AI is used in digital marketing!
What Is AI in Digital Marketing?
Artificial intelligence allows marketers to create a combination of intelligence element with human hands. A using AI in digital marketing facilitates and improves processes, in parallel to the main motive of AI-driven technological advances.
Offering more than automation or other simple digital tools, artificial intelligence imitates the human mind to make decisions and function. As a result, it helps marketing teams create effective marketing plans and workflows.
The amount of data produced in the digital marketing world is enormous. It’s meta to sell, buy, own, and protect. The solution to the challenge of the management and analysis of this big data lies in AI technologies so that companies can benefit from it to improve their marketing performance.
How Do Companies Use AI in Digital Marketing?
Developing artificial intelligence helps businesses and brands in digital marketing create various alternatives in the ways and methods of communicating with their target audience. In digital marketing, it is possible to conduct target audience-oriented marketing by collecting data about customers like consumers, potential customers, and the target audience with artificial intelligence technologies.
Artificial intelligence can evaluate and process big data in real-time with a predetermined design. In this way, marketers will be able to create competitive marketing strategies by seeing the whole picture.
Artificial intelligence technologies and branches like Natural Language Processing (NLP) and Machine Learning (ML) play an active role in digital marketing on personalized so that content suggestions, email marketing, improved customer service, real-time customer support, and social media marketing.
AI in CRM
Customer relationship management, also known as CRM, is a business strategy that adapts to a customer-centric approach by filtered valid information and maximized the collection of user information. It is an excellent AI-driven strategy for gaining accurate insights.
Combine with CRM and AI, companies can now understand consumer behavioral information, such as which products or services they are interested in, how much they would ideally spend on those products, and more. Besides, AI-based CRM tools help companies access their marketing data around 95% faster.
Such as tools allow companies to create an effective AI marketing strategy to increase leads and conversions. ‘Marketers analyze consumers’ needs through this data and adopt artificial intelligence to increased sales. In this way, AI and CRM are helping to change the world of digital marketing.
AI Chatbot Applications
AI in Digital Advertising
Undoubtful, one of the areas where AI studies are most successfully integrated is digital advertising. For the best possible experience big brands such as Facebook and Google use artificial intelligence in their advertising platform.
It is analyze user information, such as age, gender, areas of interest, and location, and shows its ads to people or audiences whom the business is relevancy. This results in a higher return on investment from advertising.
Another example of using AI in digital advertised campaigns is generate by Coca-Cola. The brand uses artificial intelligence to generate logos, texts, and narratives in ads automated.